Beginning early this year, certain search engine made some changes to their search ranking, in the name of providing more relevant search results for it’s users, google engineers published blog post which indicated there were 11.8% organic search results will be affected, say it another way, google thinks about 12% of it’s search results are really bad and need to manipulated. They planned and started the update about one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it’s safe to say that old way of link building is doomed.
So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they put your links on websites which only exist for holding links, the only updates on those websites are the new links, almost all of them are garbage, the name link spamming are just for these sites. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.
A few real world examples will help to explain what I said. When I got into online marketing long time ago, I started with this keyword, Tow Chains, of course with old way of link building, lately I figured that every site in the campaign had way too many links, and those sites had only links, no real content at all. This strategy worked in the beginning, lately the keyword link stayed on the first page for a while, this was the case until google made the change. Something opposite happened to this keyword, chain pullers, we promoted this keyword with articles and blog posts, with very few plain links, the rank for this keyword is making me real happy. Now contextual links win the battle, then what? It all boils down to content, so if you create great content, your rank will improve over time, since search engines are another kind of readers. How do you do it? Writing articles and building blogs, such as this interesting blog, top smartphones 2011 , I build it as a hobby and kept adding good or mediocre content, the result? I got nice ranking for a few realy nice keywords now. As far as SEO concerned, creating quality content and blog marketing is what we have to do to get great result. If you can build a group of your own blogs, something like Load Binder, you will have the power to push any sites up in search engines.
Bottom line is that you should create great content, get people to enjoy and share your stuff, and put your keywords in the context you’re good to go, as long as you don’t stop doing this, you will win over customers and search engines. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, it doesn’t matter you’re doing SEO or advertising your business, now all we have to do is to share our love for creating and sharing nice content and not to worry about the ranking every day. Ezine is one of the best article directories out there, new article will be indexed within an hour if not minutes, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, I believe you should see for yourself, like this Ratchet Load Binders , quality content, nice presentation, indexed by google, all these points make it perfect for SEO.
Last but not least, if you don’t take social media account, you’re lost. For wordpress blogs, I recommend twitter tools, get a twitter account and API keys, link your blog to twitter, then make sure every new post will post a new tweet, it’s easy and really useful, if you don’t use this tool it’s just too bad.